Darren Hardy, publisher of Success Magazine, wrote The Compound Effect about how small things done consistently over time have big outcomes.
This effect is more powerful if large groups of people are doing the same thing.
THink of Angry Birds. In roughly 3 years people around the world have played and accumulated 200,000 years of the simple game. Your 15 minutes, my 5, his 90, add up to big results.
Opening weekend box office receipts tally $50-$100 million. My $7, your $15.
150 less calories in our daily diet adds up.
Small inexpensive products purchased and consumed by groups and tribes combine for great profits, markets and niches. Think Silly Bandz, soda, chap stick.
Is there a product or service I can create that people will use in small ways and large numbers?
Yes!
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