Just finished watching Simon Sinek's TED talk. I learned about him from the EntreLeadership podcast. Here are some takeaways from the talk:
1. What you do serves as proof of what you believe.
2. People don't buy what you do, they buy why you do it.
3. Money is a result, not a purpose.
4. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
5. The Golden Circle-Why, How, What- Believe and explain and market in that order.
As I start some of my endeavors, I will be sure to take this to heart. Thanks Simon
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